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AnnaIU Beauty Spa
Web design, development, and copywriting for a personalised beauty spa.
About
AnnaIU Beauty Spa was built on a belief that skincare should be personalised and results-driven. Offering a range of treatments alongside a home visit service, the spa had grown a loyal client base. What it needed was a website that could carry that reputation and actually help the business run.
Overview
This was a solo freelance project. The brief went beyond aesthetics. The site needed to function as an operational tool, handling service listings, appointment bookings, and direct payments from clients to the owner. Getting those systems working cleanly, while keeping the experience feeling premium and easy to navigate, was the core challenge.
I handled the web design, development, and copywriting end to end. The copy had to reflect Anna's tone and position the spa clearly to new clients, while the design focused on communicating trust and calm. Making sure the booking and payment flow was straightforward enough that clients would actually use it sat at the centre of every UX decision.
Imagery came from the client and stock sources, with visual curation and layout direction keeping everything consistent with the brand's tone throughout.
The end result was a site that looked the part and worked as a genuine business tool for Anna to run her practice day to day.
