Featured Work
02 / 20
Café Santai
Art direction and brand identity design for a casual coastal café spun off from an established restaurant group.
About
Café Santai is the laid-back little sibling of Enak Enak, an all-day casual dining spot nestled in East Coast Park. Built for easy mornings and breezy afternoons by the coast, it takes the heart and warmth of Enak Enak and dials it back to something simpler, comfort food, familiar flavours, and good vibes at accessible prices. Santai means relax in Malay, and the brand lives up to its name.
Overview
This was a solo freelance project focused on art direction and brand building. The client came with a logo already in hand, so the challenge was to take that starting point and build a full visual world around it that felt coherent and true to the café's coastal, unhurried personality.
The work covered brand pattern design, iconography, and graphic elements that gave Santai its own visual texture distinct from Enak Enak while staying in the same family. Social media post direction established how the brand would show up digitally, setting a consistent tone for content and imagery. Signage design brought everything into the physical space, translating the brand's relaxed energy into something customers would encounter walking in off the park.
The result is a brand that feels like the place it belongs to, casual enough to fit the East Coast Park crowd, considered enough to stand on its own.
