Featured Work
12 / 20
Eyedetic
End-to-end brand identity and physical touchpoint design for a fictional souvenir printing service.
About
Eyedetic is a fictional souvenir printing service concept built around Fort Canning Park in Singapore. The idea came from a real gap, bringing visitors back to the park after the pandemic by giving them a reason to stay and something tangible to take home. Through self-service kiosks at photogenic spots around the park and a polaroid camera rental service at The Foothills, Eyedetic turns a visit into a memory worth keeping.
Overview
This was a solo university branding project, handled end to end. The brief was self-set: design a brand that felt at home in a heritage outdoor space while offering a modern, convenient service. That tension between nostalgia and accessibility shaped every design decision.
The work covered the full brand identity, logo, colour palette, and guidelines, through to every touchpoint a customer would encounter. Wayfinding and signage brought the brand into the park itself, while kiosk design and a UI/UX concept for the self-service printing experience thought through how a customer would actually use the service. Beyond the physical space, I designed brand stationery, apparel and uniforms, posters, social media content, and a website mockup, giving Eyedetic a presence that held together across print and digital.
The product mockups tied it all together, showing how the printed souvenirs would look and feel as a finished object in someone's hands.
