Featured Work
06 / 20
Fulcrave Supply Co.
Brand identity and mockup design for a modern food import and logistics company.
About
Fulcrave Supply Co. is a food import and logistics brand built around two ideas that do not always go together: reliability and desirability. The name says it plainly, fulfilment meets craving, hinting at a company that handles the operational side of moving food from origin to market without losing sight of what makes the products worth sourcing in the first place.
Overview
This was a personal branding project covering brand identity and a suite of mockups across physical and digital touchpoints. The brief was self-set: create a brand that felt modern and considered for a logistics-forward food supply company targeting businesses.
The mockup work spanned a website concept, shipping container, duct tape, and delivery boxes, touchpoints that live across the full supply chain journey. Designing across those formats meant the brand had to hold up at every scale, from a website screen down to the details on a delivery box. Each application was an opportunity to show how a logistics brand could look sharp without sacrificing the clarity that the industry demands.
The result is a brand with a clear identity, one that positions Fulcrave Supply Co. as a company that takes both its product sourcing and its presentation seriously.
