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Mizuo
Packaging and outdoor advertising concept for a fictional sparkling beverage brand.
About
Mizuo is a fictional sparkling beverage brand built around a simple brief: make something that feels alive on a shelf. The first product, a fizzy lemon drink, leads with a bold yellow and a playful personality, designed to catch the eye and put a smile on your face.
Overview
This was a personal passion project with two deliverables: the can packaging and a bus shelter ad mockup. Both came from the same design thinking.
The can design centred on visibility and character. A vibrant yellow gives it shelf presence, while the groovy typography on "Fizzy Lemon" and the playful graphics push it firmly into a youthful, energetic bracket. The logo ties it together, giving Mizuo a mark that could carry across a wider product range if the brand were to grow.
The bus shelter ad took the same visual energy and scaled it up, translating the can's personality into an outdoor format where it had to land quickly and read clearly from a distance.
