Featured Work
07 / 20
Plant Book
Brand identity and web design concept for a modern independent indoor plant enterprise.
About
Plant Book is a fictional brand concept for an independent indoor plant and plant design enterprise. The idea came from a gap in the market: most plant businesses play it safe visually, earthy tones, rustic textures, nothing that feels particularly considered. Plant Book was built to be the opposite, modern, clean, and confident.
Overview
This was a solo personal project covering brand identity and web design. The logo is a minimal pictorial mark, a single-stroke illustration of a plant within a book, simple in execution but specific enough to carry the brand's personality clearly.
The website expanded the identity across five pages: Home, About, Product, Workshops, and Contact. Each page was designed to feel consistent with the brand's modern and sophisticated direction, giving Plant Book a digital presence that matched the quality of what the brand was positioning itself to sell.
Together, the logo and website set up Plant Book as a brand with a clear point of view, one that treats indoor plants as a design choice as much as a lifestyle one.